Ask most startup businesses what the toughest part of their business is and they will likely tell it’s the challenge of getting new customers and retaining them. This is often true because marketing a brand new service or product can be a very time-consuming and costly thing to do. Many companies spend a lot of money before learning exactly the best ways to reach new clients and some of them never make it past this point. This is why internet marketing strategies can be more effective than some of the more traditional forms of advertising. A lot of times internet marketing ends up requiring a lower budget and also sees a higher return on investment than say radio or television ads. Not long that but it is more verifiable that you are getting a direct return for ad dollars spend because of the improved analytics and data gathered from online advertising. This post gives a comprehensive breakdown of different methods to market your organization on the web and bring more visibility to your business and brand.
Building your business reputation online via the various review sites is one of the most beneficial ways of increasing its online visibility and trust with potential new customers. Here are some of the most effective online review sites which you can use without having to pay any money. These internet sites are 100% free to list your organization and easy to sign up for.
First we recommend setting up a Google My Business page. This will list your company and location on Google+, in the SERPS (Search Engine Result Pages), and Google Maps. With a Google Business/Map page your future customers can lave a review of your organization and a star rating for others to read. Having good reviews is a really great way to build trust online and gain new customers faster, especially if you have more or better reviews than your competitors. YELP is another effective review website where you need to build a listing and also build your reviews. Angie’s List is yet another effective online business listing website where your customers can leave reviews and is yet another trust building opportunity. Other citation sites such as Yahoo Local, Superpages, and Citysearch are good options.
The absolute best option for you to obtain more visitors to your website is to show up in Google search when your potential customers search for your services in your area. You may need to hire a web advertising company to perform search engine optimization (SEO) so that you show up above your competitors for various keywords that searchers will use.
We also recommend setting up a Facebook page for your business as well as LinkedIn page, Pinterest, Twitter and other social media websites. Market your content and company news on these profiles frequently and also try to connect or speak directly with potential customers via the chat functions of these websites.
Guest Blogging is yet another effective approach to boost your online visibility and get seen by more potential customers. We recommend choosing high-quality industry-relevant sites when doing so. Commenting on relevant blogs in your niche can be another way of improving your online visibility and make sure to seek out only the higher quality and most relevant blogs. The more buzz you can build online for your company and links you can build pointing to your website the better. Avoid doing any kind of spam tactics and make sure if you outsource this task that it is done to the highest quality.
This has been an overview of a few different methods to help market your company online and we hope you found it helpful.