#Hashtags: The Gartner Marketing & Communications Podcast

A Marketing & Communications Podcast

Featured Episode

Recalibrating Brand and Performance Marketing- With Julie Reeves and Noam Dorros

June 14, 2022

In this latest episode of our marketing podcast, Gartner analysts Julie Reeves and Noam Dorros discuss the interplay between brand and performance marketing. Performance marketing has been the darling of marketing programs due to its ability to generate quick leads and sales based on concrete data. 

As budgets have tightened, marketers have repeatedly relied on this proven tactic. But now, many CMOs are realizing that brand marketing needs a seat at the table. Does turning attention to brand come at the expense — literally —  of performance marketing budgets? Complicating matters, the value of brand marketing is hard to measure and prove ROI. How do you know where to place your bets? How do changing market conditions reframe these choices? 

Get these answers in this episode!

Episode 6

Where Social Strategies Fall Short- With Amber Gallihar Boyes

May 31, 2022

In this latest episode of our marketing podcast, Gartner analyst Amber Gallihar Boyes discussed how most successful organizations are adapting their strategies to a more purposeful approach to community building and audience interaction with so many enticing developments around content and commerce possibilities, it can be tempting to bucket social media in with the rest of your media channels. But failing to carve out a distinct social strategy that mirrors audience behaviors and preferences can result in lost opportunities and diminished business impact.

Episode 5

Inflated Expectations: What You Should Know About Consumer Spending- With Derek Stubbs

May 17, 2022

In this latest episode of our marketing podcast, Gartner analyst Derek Stubbs draws on proprietary consumer research to illuminate perceptions of — and reactions to — rising prices. Yes, there are anxieties, but consumers of varying income levels experience inflation differently, and marketers and communicators need to build on strategies that don’t always center on price.

Episode 4

What It Takes To Be "Tomorrow's CMO" - With Kristina LaRocca Cerrone and Alex de Fursac Gash

May 3, 2022

In this episode of our marketing podcast, Gartner experts discuss which skills emerged as must-haves for CMOs through the pandemic. They look at where CMOs need to focus and develop their skills to have an impact, and how evolving your skill set can help move your business.

Episode 3

Welcome to the Meh-taverse! – With Kyle Rees and Rachel Steinhardt

April 19, 2022

In this episode of our marketing podcast, Gartner experts Kyle Rees and Rachel Steinhardt discuss current and future states of the metaverse, what American consumers are thinking about the metaverse now, and how CMOs should assess their brand’s place in these new virtual worlds. 

Episode 2

The Workers Left Behind in a Hybrid World- With Elizabeth Barrett

April 5, 2022

In this episode of our marketing podcast, Gartner VP of research Elizabeth Barrett discusses those workers most vulnerable to being left behind as we move into a hybrid work future: frontline and essential workers. Organizations have been grappling with accommodating their hybrid workforce — to find a balance between their in-office and at-home workers to ensure productivity and protect culture. But those who never went remote have borne the brunt of the COVID-19 pandemic and are arguably at much greater risk.

In this episode, we discuss actionable insights for how to make sure we maintain productivity and engagement among those whose workers never went remote.

Episode 1

Is This the End of Customer Data?- With Lizzy Foo Kune

March 22, 2022

In this episode of our marketing podcast, Gartner VP analyst Lizzy Foo Kune discusses how marketers should prioritize customer data collection efforts. Marketers continue to invest in the pursuit of a 360-degree view of the customer, despite threats from regulators, obsolete data collection methods, and challenges with customer trust. But what do you and your customer get out of it? And how do you ensure you set your organization up for success, given that there are more than 14 technologies that marketers commonly deploy to manage customer data, including the customer data platform (CDP)?